Monday, November 12, 2007

Dial Corp Responds RE: Purex Natural Elements

Mrs Nordlie
Page 1

November 12, 2007

Dear Mrs Nordlie:

Thank you for taking the time to contact us concerning Purex Natural Elements Liquid Detergent. Your comments are appreciated because they help us to understand how we can better serve our consumers.

Purex Natural Elements does contain a small amount of petroleum based ingredients. We try & keep it to a minimum and it's generally a smaller amount than most laundry detergents. There are also brighteners in the product.

We are constantly researching new technologies, packages and ingredients to improve our existing products and develop new ones. Your comments are very helpful because they let us know exactly what the consumer wants.

If we can be of further assistance, you may call us toll free at 1-800-258-3425 between 6:00 a.m. and 4:00 p.m. Mountain Standard Time Monday through Thursday and between 6:00 a.m. and 2:30 p.m. MST on Friday.

Consumer Affairs

If you should need to contact us again regarding this matter please refer to the following contact number:
010425777A

PLEASE DO NOT REPLY TO THIS EMAIL. THE MAILBOX IS USED FOR OUTBOUND EMAILS ONLY.

2 comments:

Anonymous said...

"Double-talk and needless repetition, no extra charge."

I say call back and demand to know exactly how much petroleum based ingredients they use, and how exactly that compares to other specific brands.

I don't think they'll tell you. but it'll be fun to see what line of BS they spout.

Anonymous said...

Thanks so much for asking this question. I paused at the supermarket today to think about whether to spend the extra money for seventh generation - which claims "no petroleum based products". I feel now it was worth it.