"Turn off the tap: Your family can save up to $100 dollars per year by turning off the water when you shampoo and condition." So, it's an appeal to economic rather than ecologic savings, but it's still kind of fascinating to think that this may be a new marketing meme in a really bad economy. Put on your Jimmy Carter cardigan and turn down the thermostat, folks, it's 1977 all over again.
I guess it's a start and I really shouldn't complain, even though I sorely want to. I will say this, however; if people are impressed about saving 100-dollars in a year by turning off the tap in between rinses of your shampoo regimen, think about how you could triple or quadruple those savings by not showering every single day.
Thanks to Osha Gray Davidson for his Forbes digression from electric vehicles to explain the significance of the Jimmy Carter cardigan for the youngs.